I finally found a brisket recipe my wife likes. She has repeatedly said she just doesn't like smoked beef. Well after trying this recipe, she asked when I was going to smoke another one. I think one of the keys was the onion powder, and possibly the lack of the SW flavors (she is not a big cumin fan)

Ingredients:
1/2 C Onion Powder
1/4 C Kosher Salt
1/4 C Garlic Powder
1/4 C Hungarian Paprika
1/4 C Brown Sugar
1/4 C Cracked Black Pepper

Mix ingredients well and apply to both sides of the brisket. I applied it about 12 hours before putting on the WSM.

I found this recipe at: http://www.smoker-cooking.com/brisketdryrubrecipe.html

I really like this brisket rub. I kicked it up with some chipotle powder and cayenne, best I've had in a while for sure!

Gotta tell Ya I used this rub on my 1st brisket...
It turned out better than I could ever dreamed of..

Same here... I just tried this rub on my first brisket and it was out of this world! The rub smells very oniony at first and when you rub it into the meat, but when its done it leaves a very tasty crust, not overpowering with the onion. I added a little tiny kick of cayenne for the slightest bit of heat.. I also added a little sweet basil and oregano. Turned out really well.