Hey Gary. I noticed one of the phrases from your book is, "Surrender all of your notions about barbecue. Forget everything you've ever learned about cooking with charcoal and fire. It is all wrong."

I'm just wondering who your target audience is with the book? Whose idea of cooking with charcoal is wrong?

Nathan,

While the target audience for the book is generally the BBQ newbie or someone who has been cooking BBQ without much success, "Low & Slow"—with 130 recipes, templates for building brines, marinades and rubs, and other advanced barbecue techniques—should hold some appeal for the more experienced BBQer as well.

Regarding "whose idea of cooking with charcoal is wrong" J Biesinger asked virtually the same question yesterday.

Enjoy,
Gary